Guitar Hero Turns 20 – The Plastic Guitar That Connected Generations Among Music Fans
It has been 20 years after the legendary game debuted in North America, providing players everywhere the means to feel like rock legends. Not in reality, though you'd be hard-pressed convincing anyone who has mastered Free Bird’s four-minute guitar solo before an enthusiastic crowd of friends.
Created by the developers, Guitar Hero provided users with a guitar-shaped controller to follow coloured notes moving along the screen synchronized to the music. Each riff mimicked specific notes, creating the sensation of a genuine performance.
The studio previously experimented in the music genre before partnering with RedOctane, which was purchased by Activision during the mid-2000s. Collaboratively, they established the groundwork for a surprising massively profitable franchise which made a significant influence on numerous musicians included, introducing classic groups to millions of younger players.
Michael Dornbrook, former COO of Harmonix, recalls the early financial challenges in securing the songs – despite the fact initial releases primarily featured cover versions.
“We reproduced all the music since the cost prohibitive,” he explains. “Even with the publishing rights by themselves, it was extremely difficult. We failed to secure acts such as the Who – the publisher had virtually no money, and our team was fairly certain the project would flop. However, when Guitar Hero took off, album purchases and radio play increased, everyone wanted to be in.”
He continues: “One of the remarkable aspects was the number of parents got in touch expressing gratitude for exposing their kids to the music they adored. It became a multigenerational phenomenon.”
Classic Rock Gains a New Audience
Northern Irish group the Answer included their track on the 2008 game Guitar Hero World Tour. Lead musician Paul Mahon remembers the way the game brought classic rock to the forefront: “The game provided a larger, new demographic. Typically this had been considered outdated material, but then once it got featured on the game young people discovered it, abruptly it was cool. This validated it, and got rid of the ‘dad rock’ tag. It provided all our music a new life.”
In 2008, the band's first record remained not available in the US, meaning the game was a key medium of discovery for the band as they went on a North American tour opening for AC/DC. “Their crew had on the song on the tour bus, and several recognized us from Guitar Hero,” he notes.
Major Band Titles and Lasting Impact
Rock’s biggest acts soon capitalised on the series’ popularity, with Aerosmith, Metallica and Van Halen starring in dedicated game editions that focused on their music collections and related stories, imagery and rock’n’roll mythology. In the case of, the Aerosmith edition, reportedly to have made the band greater revenue than any of their studio albums. It moved more than half a million copies in its first week, and demand for their songs rose significantly during an era as the industry was already collapsing.
The series still motivates quick-handed dedication within the community. Earlier this year, an online personality completed a remarkable feat featuring Through the Fire and Flames – an infamously tough anthem popularized through the game – on Clone Hero, a freeware game with similar mechanics but an array of customisation options. The song is challenging enough on expert mode, let alone performed at double speed and without missing a single one of its near 4,000 notes. The streamer claimed it took nine months of practice.
“Guitar Hero offers a, imaginary experience. Just as with other games, it doesn't imply you ought to pick up a real gun and go to war,” says DragonForce guitarist Herman Li.
The band previously completed a profitable run before their hit appeared on Guitar Hero III, but Li says it turned them into a household name. “I recall our distributors calling to tell me that we were records were moving rapidly,” he shares. “It exploded when we next toured, and we were playing right ahead of top acts on the Mayhem festival.”
Indeed, DragonForce’s exposure from Guitar Hero was so immense that it has threatened to overshadow all other the band has done. Last year, the song featured in a trailer for a major film. “Previously I thought differently, but now I accept it,” he admits. “If you only listen to one DragonForce song, it’s totally cool – each person has a unique path in music and I’m glad we’ve been part in fans' experiences”.
Enduring Impact of a Iconic Controller
Top-tier promotion, be it for cars, clothes or video games, extends beyond than selling something – it inspires a longing. Did Guitar Hero harness this? “That’s exactly what our team aiming to achieve,” he confirms. “The excitement of performing as a rock star in the spotlight. From day one, the creators believed there’s an instinctive human desire to make music, and their goal was to leverage innovation to allow people to do it”.
The majority of Guitar Hero games were released over a mere five-year period between 2005 and 2010, including spin-offs like DJ Hero, including a turntable controller, and the band-focused game. Subsequently, the publisher’s interest in plastic instruments died down, except for a short-lived revival several years later.
Titles like Clone Hero and newer releases have kept the community active, and there’s set to be something from the founders in development. Recently formed developers has entered work on their first music game. The initial creators are participating in advisory roles. Are gamers prepared to welcome a new entry in the spirit of Guitar Hero?
“We thought such titles could be similar to sports games where you can update every year,” he remarks. “There’s so much fresh tracks it could remain evergreen, so I’ve always been optimistic. There’s no reason for it to continue for future fans.”